20 LOW COST MARKETING IDEAS [Part 1]
7.
Write Articles
Write articles about how your service or
product would benefit your potential customer.
Demonstrate your expertise by offering tips
and promotional consultations. If you don’t
feel your writing skills are up to par,
hire someone to ghost write the article
for you, using the information you provide.
8. Professional
Sales Letters
Make every letter you send count. Focus
on A) what you want the end result to be
B) who you are writing to, and most importantly,
C) what’s in it for them. Play up
the benefits and increase the ROI of your
sales letters.
9. Website
Re-Write
Losing the attention of prospects with lackluster
web copy? Make sure your copy explicitly
tells your prospective customers what to
do and how to do it. Make it easy.
10. Multipurpose
Brochure
If you are producing a brochure, why not
make it a sales vehicle as well? If you
are selling a product, include a tear-off
order form. If you are a service provider,
make sure you give your prospect every reason
to contact you online or use a self-mailer
so they can request more information. Again,
make it easy. [continued]
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