20 LOW COST MARKETING IDEAS [Part 1]

7. Write Articles
Write articles about how your service or product would benefit your potential customer. Demonstrate your expertise by offering tips and promotional consultations. If you don’t feel your writing skills are up to par, hire someone to ghost write the article for you, using the information you provide.

8. Professional Sales Letters
Make every letter you send count. Focus on A) what you want the end result to be B) who you are writing to, and most importantly, C) what’s in it for them. Play up the benefits and increase the ROI of your sales letters.

9. Website Re-Write
Losing the attention of prospects with lackluster web copy? Make sure your copy explicitly tells your prospective customers what to do and how to do it. Make it easy.

10. Multipurpose Brochure
If you are producing a brochure, why not make it a sales vehicle as well? If you are selling a product, include a tear-off order form. If you are a service provider, make sure you give your prospect every reason to contact you online or use a self-mailer so they can request more information. Again, make it easy. [continued]