20 LOW COST MARKETING IDEAS [Part 1]

4. Press Release
Has your business undergone any new changes? Got a new service or product you want to brag about? Take every opportunity to submit newsworthy information to the media. With a standardized format to work from, or with the help of an experienced business writer, there is no better way to get your name "out there" than to submit, submit, submit!!

5. Postcard Mailer
Not only are postcards cheap to print, they are an extremely versatile way to announce sales, new services, offer coupons, etc. For an added impact, try a frequency approach. Send postcards on a scheduled, quarterly basis, keeping your name fresh in the minds of your prospects.

6. Rich Media Email Campaign
A cheaper alternative to traditional print direct mail is the online sales campaign using email. For less than the cost of printing, you can enlist the aid of a multimedia specialist to design a rich media email template with graphics, audio, video, or whatever you need to suit your purpose. Much nicer than boring text emails! [continued]