20 LOW COST MARKETING IDEAS [Part 1]
4.
Press Release
Has your business undergone any new changes?
Got a new service or product you want to
brag about? Take every opportunity to submit
newsworthy information to the media. With
a standardized format to work from, or with
the help of an experienced business writer,
there is no better way to get your name
"out there" than to submit, submit,
submit!!
5. Postcard
Mailer
Not only are postcards cheap to print, they
are an extremely versatile way to announce
sales, new services, offer coupons, etc.
For an added impact, try a frequency approach.
Send postcards on a scheduled, quarterly
basis, keeping your name fresh in the minds
of your prospects.
6. Rich Media
Email Campaign
A cheaper alternative to traditional print
direct mail is the online sales campaign
using email. For less than the cost of printing,
you can enlist the aid of a multimedia specialist
to design a rich media email template with
graphics, audio, video, or whatever you
need to suit your purpose. Much nicer than
boring text emails! [continued]
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