20 LOW COST MARKETING IDEAS [Part 1]

Without further delay, here are some examples of cost-effective ways to get your business started off on the right foot.

1. Website
You must have a website if you want your business to survive. I won't get into all the reasons why you need to have an online presence to compete in today’s market, but will say that there are many affordable starter packages out there for basic online needs. Investigate the options immediately!

2. Search Engine Optimization (SEO)
There is so much competition online. If you want your target market to find you, there is no better way than to have your site optimized for Web searches. For a reasonable fee paid monthly or annually, you can hire a firm to manage your content and do the ongoing maintenance for you.

3. Design and Communications Audit
An audit will ensure that all those loose ends in your marketing and communications programs are aligned with your brand. The equity your brand builds rests on how well your business sticks with your audience. If you are confused about your company’s image, you can be sure you are losing money fast. [continued]