20 LOW COST MARKETING IDEAS [Part 1]

With lean times still on the horizon, many business professionals are looking for ways to optimize their company's position in a slow-to-recover market. You may be one of these professionals, struggling to stay ahead of the competition while operating on a limited marketing budget. If this sounds familiar, do not despair. There are many excellent, cost-effective marketing solutions you can use to your advantage.

The following is a list of effective projects that are easy to manage, flexible, and results-driven. Some of them are directly measurable and quick to implement, such as a postcard mailer, which is good for announcing sales and new products. Others are more qualitative or focused on future growth and foundation building, as with a design audit. I have included suggestions for foundation building because they enable your company to move forward without the stumbling blocks many unorganized businesses encounter.

Preemptive steps like conducting a design and communications audit may seem like a luxury afforded only to the wealthiest of businesses. Not only is the assumption inaccurate, it is growth retardant. A little money invested in preventative measures will protect your assets, be they your customers or your brand, and stimulate future growth. [continued]