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TRUE COLORS: COLOR SYMBOLISM IN YOUR LOGO OR WEBSITE

Black is a powerful neutral -- a good technical color with a wide range of modern meanings. POSITIVE: sophisticated, sexuality, formal, elegance, wealth, mystery, style. NEGATIVE: fear, evil, anonymity, depth, sadness, anger, death, mourning.

White is absolute purity and innocence. POSITIVE: reverence, simplicity, cleanliness, peace, humility, precision, youth, birth, winter, goodness, marriage. NEGATIVE: clinical, cold, sterile.

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Rick Sato is the Creative Director and Principal of Ricksticks Inc., a visual marketing firm in Toronto specializing in corporate identity development, graphic design, and new media. For more information on his design and marketing services, visit www.ricksticks.com or call Rick directly (416) 782-5319.

© Rick Sato

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