TRUE
COLORS: COLOR SYMBOLISM IN YOUR LOGO OR
WEBSITE
Purple
is the color of royalty -- connotes good
taste and ceremony. POSITIVE: richness,
spirituality, elite, independence, superior,
nobility, mystery, transformation, sophistication,
power, enlightenment, vision. NEGATIVE:
cruelty, arrogance, mourning.
Yellow
is uplifting, energetic and welcoming. POSITIVE:
joy, light, hope, happiness, optimism, idealism,
imagination, hope, sunshine, philosophy.
NEGATIVE: cowardice, dishonesty, betrayal,
illness, hazard.
Green
is associated with growth and nature. It
is a relaxing color well utilized by the
environmentally aware. POSITIVE: health,
luck, renewal, freshness, cleanliness, youth,
vigor, spring, generosity, fertility. NEGATIVE:
jealousy, inexperience, envy, misfortune.
Gray
is reliable and practical -- associated
with modesty and dignity. POSITIVE: security,
intelligence, wisdom, maturity, solid, practical,
conservative. NEGATIVE: sadness, loneliness,
aging, lifeless. [continued]
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