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TRUE COLORS: COLOR SYMBOLISM IN YOUR LOGO OR WEBSITE

Purple is the color of royalty -- connotes good taste and ceremony. POSITIVE: richness, spirituality, elite, independence, superior, nobility, mystery, transformation, sophistication, power, enlightenment, vision. NEGATIVE: cruelty, arrogance, mourning.

Yellow is uplifting, energetic and welcoming. POSITIVE: joy, light, hope, happiness, optimism, idealism, imagination, hope, sunshine, philosophy. NEGATIVE: cowardice, dishonesty, betrayal, illness, hazard.

Green is associated with growth and nature. It is a relaxing color well utilized by the environmentally aware. POSITIVE: health, luck, renewal, freshness, cleanliness, youth, vigor, spring, generosity, fertility. NEGATIVE: jealousy, inexperience, envy, misfortune.

Gray is reliable and practical -- associated with modesty and dignity. POSITIVE: security, intelligence, wisdom, maturity, solid, practical, conservative. NEGATIVE: sadness, loneliness, aging, lifeless. [continued]

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