TRUE COLORS: COLOR SYMBOLISM IN YOUR LOGO OR WEBSITE

Blue is the color of the corporate world. It connotes stability and confidence -- the darker the shade, the greater the trust. POSITIVE: power, dignity, water, relaxation, loyalty, authority, respect, confidence, order, security, sky, cold. NEGATIVE: depression.

Red is aggressive and commands attention. It is an intense color that is exciting and passionate. POSITIVE: energy, desire, speed, strength, power, love. NEGATIVE: danger, fire, blood, stop, violence.

Orange is a friendly, vibrant color. A color that is demanding of the viewers attention. It is playful and energetic and conveys an informality. POSITIVE: accessible, affordable, social, warmth, balance, flamboyant.

Brown is stable, and also a friendly color. Earthy browns convey simplicity and comfort. POSITIVE: home, hearth, outdoors, wooden, reliability, endurance, credibility. NEGATIVE: boring, stale, inaction. [continued]