TRUE COLORS: COLOR SYMBOLISM IN YOUR LOGO OR WEBSITE

How would you select colors for your logo, website, or brochure? Many who are faced with these decisions simply choose colors on instinct -- colors that are favorites.

Doesn't sound like too big a deal. The result, however, could be a significant loss of opportunity, or worse, a costly mistake. For any company or organization, shaping public/consumer perception is essential.

A key aspect of how this perception manifests, is in how you present your collateral identity -- your logo, business card, stationery, and the rest of your marketing materials. Color can set an indelible first impression. Color affects us all in a psychological level and an emotional level. These are effects which should be incorporated into your design.

The following is a list of colors along with symbolism associated with each color. Keep in mind that these symbolic meanings may not translate to other cultures. When considering color implications from the perspective of an unfamiliar culture, it is always a good idea to do a little preliminary research. Trends and market demographics will also play a part in the color selection process. [continued]