Companies borrow box office brands

It's always fun to watch how companies incorporate the latest blockbuster movie into their own ads. It's hard to deny the influence of 'Lord of the Rings', 'Charlie and the Chocolate Factory' and the series of Harry Potter films on consumers.

Cadbury World, anyone?

Considering the target age for most movies and the average age of the new consumer, how can you go wrong mixing the two?

Rick used to ask new clients if they could pick one movie that summarized their business, what would it be? Movies have a mesmerizing, far reaching impact on all of us, young and not-so-young.

What movie would you use to represent your business?