Ricksticks = design + content clarity nuts and bolts image: Ricksticks has the tools to build your successful new Image
click here to return to the home page and overview of creative services
email us to request more  information or for a free quote on your next marketing project
toronto graphic design firm :: click here to learn about how we approach your logo, website, identity, or marketing projecttoronto graphic design firm :: click here to learn more about our creative services in print design, website design, logo design, and communicationstoronto graphic design firm :: click here for samples of our logos, print collateral, websites, identity packages, and writingtoronto graphic design firm :: click here for articles, links, and free tips on marketing, branding, and image managementtoronto graphic design firm :: click here to request a quote on your next print project, website, or marketing initiative

Monday, December 27, 2004

Measuring Success

It seems to me there are a lot of people trying to find spiritual meaning in business.

One of the results of the direct hit on the concept of the corporation, its players or its behind-the-scene criminals, is a shift in the purpose of one's professional life and how it relates to the Self.

Why do we defend marketing and adverting - shrug our shoulders and demonize it - then come back 180° by finding the love again?

If a cigar can just be a cigar, can't a profession just be a profession?

Some would argue that since a career takes up so much of our life, it should be rewarding. True. But it can be pleasurable in the sense that a warm glass of brandy or a day on the beach is pleasurable. Need it be prodigious? Should it define us to the point of complexity?

I view most jobs as less than meaningful in the "grand scheme," in that death bed - last breath kind of way. Unlike developing a lifesaving vaccine, or leading a revolution, or teaching children - our real link to the future - most careers are meaningful only in the economic moment and to ourselves for the joy it brings us.

I think that little bit of meaning is enough, how about you?
| |

Ricksticks Inc. :: 17 Belmont Street :: Toronto :: ON :: M5R 1P9 :: Canada

about us | services | portfolio | toolbox | contact us | site map

click here for a quick view of our web site and list of our design and content services

© Copyright 2005. All rights reserved Ricksticks Inc.

Ricksticks = design + content clarity