Selling "scary"

Happy Halloween

Spend this Halloween in a room with a boo!

I can vouch for the Ghosts of Charleston, Charleston, S.C. - the tour is fun and Charleston is a fantastic romantic getaway if you have never been.

We are being pretty lazy this year, with respect to creatively playing up the holiday. No pumpkin. No costumes. No candy. Although I have pledged to do some kind of creative little giveaway next year.

Is anyone doing using Halloween in an ad campaign, or in any other creative fashion? Obviously the holiday works for some businesses better than others - but I am always open for ways to make doing business fun. I think Halloween, or Samhain, is really underappreciated.

Happy Halloween and Dia de los Muertos everyone!